Free 30-Day Challenge — Starts Immediately
The Local Lead Machine Challenge
10 Leads. 30 Days. We'll Prove It.
No landing page. No complicated tech. No agency. Just an offer, a video ad, a Facebook Instant Form, and a way to follow up. We'll show you the whole system — free.
🔒 100% Free · No credit card · Joplin & Merced locals get priority access
10 leads in 30 days
$10/day ad spend
No landing page needed
177x ROI — proven system
Free — no catch
Built by Paper Ghost Digital
Local first — Joplin & Merced
10 leads in 30 days
$10/day ad spend
No landing page needed
177x ROI — proven system
Free — no catch
Built by Paper Ghost Digital
Local first — Joplin & Merced
What's inside
Everything You Need.
Nothing You Don't.
This challenge is built to give you one quick, real win — so you see what a working marketing system looks and feels like before you ever spend a dollar on an agency.
01
5 Phase Video Lessons
One video per phase. Plain-English walkthroughs of offer building, filming your first ad, surviving the learning phase, optimizing, and scaling. No fluff.
02
30 Daily Action Steps
A task for every single day. Short, specific, actionable. Day 1 you write your offer. Day 7 your ad is live. Day 30 you count your leads.
03
3 Printable Worksheets
Setup + Launch, Data Tracking, and Results + Graduation. Pen-and-paper simple. Track every lead, every dollar, every day.
04
The $10/Day Blueprint
The exact framework — offer → video ad → Facebook Instant Form → follow up. The same model that generated a 177x return. Now yours, free.
05
The HSO Ad Framework
Hook. Story. Offer. The three-part structure behind every video ad that stops the scroll. We break it down and you film yours on your phone in a day.
06
Email Nudges All 30 Days
Short, sharp emails triggered by your progress — never more than 150 words. Just the nudge you need to open the dashboard and take the next step.
Week by week
How The 30 Days
Break Down
D1–3
Phase 1 — Setup
Build Your Offer. Get Ready to Film.
Write down what you do and who you do it for. Pick an entry-point offer that removes the #1 reason people hesitate before hiring you. Set up your Facebook Business Page — the only tech you need to start.
Days 1–3
D4–7
Phase 2 — Launch
Film the Ad. Go Live.
Film a 30-second video on your phone using the HSO framework. Build the Facebook Instant Form — name and email only, minimum friction. Launch the campaign at $10/day. By Day 7, real money is in and real leads are coming out.
Days 4–7
D8–14
Phase 3 — Learning Phase
Don't Touch It. Let Meta Work.
The learning phase is the most misunderstood thing in Meta advertising. Meta needs time to find your best audience. Your only job for 7 days: watch the data and leave the campaign alone.
Days 8–14
D15–17
Phase 4 — Optimize
Add Phone. Rotate Creative. Read the Data.
Add phone number to the form without resetting your campaign. Rotate a second video with a different hook. Know your three numbers: CTR, CPL, leads.
Days 15–17
D18–27
Phase 5 — Work the Leads
Chase Every Lead Until You Get a Yes or a No.
Speed to lead is everything. Daily tasks walk you through the follow-up rhythm so no lead goes cold. Track every contact in Worksheet 2 — name, phone, date in, status.
Days 18–27
D28–30
Phase 6 — Win
Count the Leads. Know What's Next.
Fill out your graduation summary. Count your leads. Keep the ad running. A $10/day campaign that generates leads is an asset. When you're ready to scale — that's Ghost Academy.
Days 28–30
The numbers
The Math Is
Stupid Simple
$10
Per Day
×
30
Days
=
$300
Total Spend
→
10–80+
Real Leads
Your ad goes live on Day 7. From there, the system runs. We've seen 10 leads on the low end and 82 leads in a single month on the high end — all at $10/day. Results vary. The model doesn't.
82
Dog Waste Removal
Leads in 30 days · $10/day
50
Med Spa
Leads in 14 days · $10/day
177x
Author Campaign
ROI · $192 in → $34K out
Is this for you?
Built For Real Business Owners.
Not Theorists.
Local business owners in Joplin & Merced
You serve your community and want a predictable, repeatable way to get customers — without relying on word-of-mouth alone. Priority access for both markets.
Service providers with no marketing system
Contractors, HVAC, lawn care, cleaning, salons, coaches — if you're getting clients through hustle and referrals and want something that runs on its own, this is it.
New entrepreneurs just getting started
You've launched or you're about to. You need leads, not theory. This challenge gets you your first real proof that paid ads can work for your business.
Business owners tired of guessing
You've tried boosted posts. You've hired someone who underdelivered. This challenge shows you what a real, numbers-driven marketing system looks like.
Not for get-rich-quick seekers
This is a real 30-day commitment. You spend $10/day on your own ad account. You show up daily. If you want overnight magic without work, this isn't your spot.
Not for people who won't show up
The challenge works when you work it. Daily action steps are 20–30 minutes. But you have to actually run the plays. Show up every day or don't start.
The curriculum
30 Days.
6 Phases. One Outcome.
Every phase has a video lesson, daily action steps, and a clear milestone. Here's the full breakdown.
Phase 1
Setup — Build the Offer
Days 1–3
▶
Day 1 — Understand the model: offer → ad → Instant Form → follow up. Write your one-sentence business description. Set up your Facebook Business Page.
Day 2 — Pick your entry-point offer type. Write your offer in one sentence. Gut-check it.
Day 3 — Build and publish your Facebook Instant Form. Name + email only. Launch-ready by end of day.
Day 2 — Pick your entry-point offer type. Write your offer in one sentence. Gut-check it.
Day 3 — Build and publish your Facebook Instant Form. Name + email only. Launch-ready by end of day.
▸ Milestone: Offer defined. Facebook page live. Instant Form published.
Phase 2
Launch — Film the Ad & Go Live
Days 4–7
▶
Day 4 — Write your HSO script — Hook, Story, Offer. Practice it twice.
Day 5 — Film on your phone. Add captions. Add headline banner. One take is fine.
Day 6 — Set up the campaign in Meta Ads Manager. Objective: Leads. Budget: $10/day. Location: your city + service radius.
Day 7 — Launch. Campaign is live. Real money in. Real leads coming out.
Day 5 — Film on your phone. Add captions. Add headline banner. One take is fine.
Day 6 — Set up the campaign in Meta Ads Manager. Objective: Leads. Budget: $10/day. Location: your city + service radius.
Day 7 — Launch. Campaign is live. Real money in. Real leads coming out.
▸ Milestone: Video ad live. Campaign running. First leads possible by tonight.
Phase 3
Learning Phase — Don't Touch It
Days 8–14
▶
Days 8–14 — Meta needs ~50 optimization events to learn your best audience. Every time you edit the campaign, the learning phase resets. Your only job: watch the data and leave it alone. Log impressions, CTR, spend, leads, and CPL in your tracking worksheet daily.
▸ Milestone: 7 days of clean data. Learning phase exits. CPL benchmark established.
Phase 4
Optimize — Add Phone, Rotate Creative
Days 15–17
▶
Day 15 — Duplicate the ad set. Add phone number to the form in the duplicate — never edit a live ad.
Day 16 — Film a second video with a different hook. Same offer, new angle.
Day 17 — Read the data. CTR, CPL, leads. Kill what's losing. Double down on the winner.
Day 16 — Film a second video with a different hook. Same offer, new angle.
Day 17 — Read the data. CTR, CPL, leads. Kill what's losing. Double down on the winner.
▸ Milestone: Phone leads coming in. Two creatives in rotation. Winning ad identified.
Phase 5
Work the Leads — Chase Every One
Days 18–27
▶
Days 18–27 — Speed to lead is everything. Daily tasks walk you through the follow-up rhythm. Track every lead in Worksheet 2 — name, phone, email, date in, last contact, method, status. No lead gets left without a yes or a no.
▸ Milestone: Active follow-up system running. Leads in conversation. First closes possible.
Phase 6
Win — Count the Leads & Know What's Next
Days 28–30
▶
Days 28–29 — Fill out your graduation summary. Total leads, total spend, final CPL, leads closed. Write down what surprised you and what's still broken.
Day 30 — Keep the ad running. A $10/day campaign that generates leads is an asset. Don't turn it off. When you're ready to scale — Ghost Academy.
Day 30 — Keep the ad running. A $10/day campaign that generates leads is an asset. Don't turn it off. When you're ready to scale — Ghost Academy.
▸ Milestone: 10+ leads in pipeline. System proven. Graduation complete.
Who's running this
Built By Founders.
Not Theorists.
We're not a faceless agency. We're Christian and Bobby — two entrepreneurs who built Paper Ghost Digital from scratch and have run real campaigns with real money on the line.
Christian
Co-Founder, Paper Ghost Digital
Christian leads strategy and systems at PGD. He's the one who turned $192 into $34,000. He built the Local Lead Machine framework and he'll be walking you through the video lessons that run this challenge.
Bobby
Co-Founder, Paper Ghost Digital
Bobby runs execution and operations at PGD. He's the one making sure ad accounts are set up right, campaigns don't break, and every dollar spent is working. When your ad goes live, Bobby's system is what keeps it running.
Common questions
FAQ
The challenge is 100% free. The only money you spend is $10/day directly into your own Meta Ads account — that goes to Facebook to run your ads, not to us. At the end of the challenge there's an optional path to Ghost Academy and our full services. No pressure, no hidden fee baked in.
Meta — Facebook and Instagram. Specifically, we use Facebook Instant Forms to capture leads without a landing page. It's the most accessible starting point for local businesses and gives you the fastest feedback loop at the lowest cost.
This is built from scratch for people who have never run an ad. We start with Facebook Business Page setup on Day 1. By Day 7 your campaign is live. Every step is written for someone who's never opened Ads Manager.
Plan for 20–30 minutes of video content daily, plus hands-on setup time in the first week. After the campaign is live, it's mostly logging data and making follow-up calls. Most days are under 30 minutes total.
Yes. The system works anywhere there's a Facebook audience. We're building hands-on local teams in Joplin and Merced first, so those markets get extra direct support. But the challenge is open to any local business owner anywhere.
You keep the ad running. You keep following up. At Day 30 you have a live campaign, real leads, and a proven system. When you're ready to stop doing it manually — automated texts, CRM pipelines, full scaling — that's Ghost Academy. The link will be in your dashboard.
Free — No Credit Card — Starts Today
Stop Waiting.
Start Getting Leads.
30 days. $10/day. Your first 10 leads. The whole system — on us. Join the challenge and prove it works before you ever write us a check.
🔒 100% free · No credit card · Priority access for Joplin & Merced
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